This the campaign that started it all. H-E-B sought to connect with it's customers in the border region of Texas and increase its share of the weekend grilling trip to the H-E-B Market Department. 'CarneSazo' is a made-up word created to mean 'a large carne asada' that includes firing up the grill, lively music, friends and family and of course, assorted meats from H-E-B.
Martha Martinez - Copywriter, Songwriter
Eddie Rodriguez, Judi Delgado Hooks - Account Service
Maureen O'Donoghue - Creative Director
Cory Basso - Group VP Marketing & Advertising
Joe & Mike - Directors
Mary Ellen Rose - Food Stylist
Claudio Leiva, SoundBox Studios - Music
Gerard Lodico, Mauricio Jemal, Shooters Films - Producers
Brenda J. Ambrize - Casting Director
Chris Blankenship - Editor, Color Correction