Packaging Design

H-E-B has its own department for package design where most own brand products are designed. Every once in a while the advertising department was given the opportunity to design a few, flagship products along with the packaging team. There were also several opportunities to name and brand H-E-B own brand products.

**H-E-B That's Salsa 'Bout Texas**
***H-E-B:*** *Christopher Walther, Ricardo Barrera - Copywriters, Tony Abilez, Dennis Ochoa - Art Direction, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising*

Proposed Clean Planet Frozen Chicken Packaging
*ArchPoint Consulting:* Ricardo Barrera - Art Direction, Mark Broderick - Creative Director

**H-E-B That's Salsa 'Bout Texas Alternate Designs**

Proposed H-E-B Cafe Olé New PackagingH-E-B: Christopher Walther - copywriter, Maureen O'Donoghue - creative director — **Proposed H-E-B Cafe Olé New Packaging**
***H-E-B:*** *Christopher Walther - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising*

Proposed H-E-B Swoon Ice Cream PackagingH-E-B: Ricardo Barrera, Christopher Walther - copywriters, Maureen O'Donoghue - creative director — **Proposed H-E-B Swoon Ice Cream Packaging**
***H-E-B:*** *Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising*

H-E-B Own Brand '¡HIJOLE!' Salty Snacks
H-E-B: Ricardo Barrera - Copywriter