Environmental Design

H-E-B has expanded its unique, Texas-based branding into different mediums from in-store restaurants, network and on-line cooking segments to numerous sports sponsorships and events. Before the San Antonio DoSeum was finished, there was even a proposed naming and design from the internal 360º H-E-B team.

Table 57 Logo and Proposed Restaurant Design
H-E-B: Dennis Ochoa - Art Director, H-E-B Design & Construction - Interior Design, Kenny Duggan, Cory Basso - Group VP Marketing & Advertising

KSAT-12 'H-E-B Backyard Kitchen' outdoor cooking segmentH-E-B: Lena Delgado - copywriter & producer, Videography - KSAT-12 — **KSAT-12 'H-E-B Backyard Kitchen' outdoor cooking segment**
***H-E-B:*** *Lena Delgado - Copywriter/Producer, Cory Basso - Group VP Marketing & Advertising, KSAT-12 - Videography*

H-E-B Fan Zone branding at the AT&T CenterH-E-B: Cory Basso - creative director, AT&T Center - client — **H-E-B Fan Zone branding at the AT&T Center**
***H-E-B:*** *Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising*
***CLIENT:*** *AT&T Center/San Antonio Sports*

H-E-B SAFC Suite and Toyota Field environmental brandingH-E-B: Ricardo Barrera - copywriter, Maureen O'Donoghue - creative director, Printing - H-E-B Print Plant — **H-E-B SAFC Suite and Toyota Field environmental branding**
***H-E-B:*** *Ricardo Barrera - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising, H-E-B Print Plant - Printing/Installation*

Proposed Do-Seum alternative naming and brandingH-E-B: Christopher Walther, Ricardo Barrera - copywriters, Maureen O'Donoghue - creative director — **Proposed The DoSeum alternative naming and branding**
***H-E-B:*** *Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising*

**Proposed The DoSeum alternative naming and branding**
***H-E-B:*** *Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising*

San Antonio Stock Show & Rodeo H-E-B elevator designH-E-B: Ricardo Barrera - copywriter, Maureen O'Donoghue - creative director — **San Antonio Stock Show & Rodeo H-E-B elevator design**
***H-E-B:*** Ricardo Barrera - Copywriter, David J. Sanchez - Production, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising
• ***GOLD AAF ADDY WINNER •***

Valero Go!Kids Challenge campaignCREATIVE LINK: Heather Rosenquist - copywriter, Mark Broderick - creative director — **Valero Go!Kids Challenge campaign**
***CREATIVE LINK:*** *Heather Rosenquist - Copywriter, Mark Broderick - Creative Director*
***CLIENT:*** *San Antonio Sports*

Various H-E-B Branding & Naming SamplesH-E-B: Ricardo Barrera, Ram Villanueva - copywriter, Maureen O'Donoghue - creative director — **Various H-E-B Branding & Naming Samples**
***H-E-B:*** *Ricardo Barrera, Ramiro Villanueva - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising*