The FIFA World Cup is a major television viewing event for the Hispanic community. H-E-B brought Fernando Fiore, host of Univision's República Deportiva and creator of the extremely popular variety show Lente Loco on Univision. His amazing humor and comedic timing was the perfect addition to help elevate the "Futbolizate con H-E-B" soccer campaign. From decorations to snacks to everything you need for la parillada.

Martha Martinez, Ricardo Barrera - Copywriters
Eddie Rodriguez, Judi Delgado Hooks - Account Service
Maureen O'Donoghue - Creative Director
Cory Basso - Group VP Marketing & Advertising
Igor Jimenez - Director
Ruben Fernandez - Assistant Director
Gerard Lodico, Shooters Films - Producer
Mary Ellen Rose - Food Stylist
Brenda J. Ambrize - Casting Director
Roberto Molina, 13th Floor Studios - Editor
Allison Turrell, Stuck On On - DI Producer
Allison Turrell, Stuck On On - DI Producer
Parke Gregg, Stuck On On - Conform & Color Correction