H-E-B CarneSazo has been the most successful program for the H-E-B Market Department in the border region of Texas. For any occasion, big or small, there is a CarneSazo. This campaign sought to leverage the extreme popularity of Mexican professional boxer Santos Saúl Álvarez Barragán, commonly known by his nickname "Canelo".

Martha Martinez - Copywriter
Eddie Rodriguez, Dina Vela - Account Service
Maureen O'Donoghue - Creative Director
Cory Basso - Group VP Marketing & Advertising
Lisandro Grane - Director
Ruben Fernandez - Assistant Director
Gerard Lodico, Mauricio Jemal, Shooters Films - Producers
Mary Ellen Rose - Food Stylist
Roberto Molina, 13th Floor Studios - Editor
Allison Turrell, Stuck On On - DI Producer
Parke Gregg, Stuck On On - Conform & Color Correction