The Pues un CarneSazo sought to give any moment; from a first car, a first tooth, even your favorite novela ending the PERFECT reason to have someone Prende el Bote. Lead by the comedic, GRAMMY winning, Tejano music artist, Michael Salgado, this campaign truly solidified the 'CarneSazo' catchphrase in the border region on Texas.

Martha Martinez - Copywriter, Songwriter
Eddie Rodriguez, Judi Delgado Hooks - Account Service
Maureen O'Donoghue - Creative Director
Cory Basso - Group VP Marketing & Advertising
Mickey Cevallos - Director, Editor, Color Correction
Fernando Cano - Producer
Cevallos Brothers - Production
Alicia Mendez-Clayton - Food Stylist
Brenda J. Ambrize - Casting Director