This H-E-B Bakery spot set out to relate to our consumers by using every day, colloquial phrases with the amazing imagery of freshly baked, Mexican pan dulce.

Martha Martinez - Copywriter
Eddie Rodriguez, Judi Delgado Hooks - Account Service
Maureen O'Donoghue - Creative Director
Cory Basso - Group VP Marketing & Advertising
Matt Urhy - Director
Ruben Fernandez - Assistant Director
Gerard Lodico, Mauricio Jemal, Shooters Films - Producers
Mary Ellen Rose - Food Stylist
Chris Blankenship - Editor, Color Correction