For this holiday campaign, we wanted our H-E-B Comadre to head up to the North Pole and spread little Latin-flavored, holiday joy. What better way to teach Santa and his elves the way Latinos celebrate the holidays, with a little music, a little dancing, a tamalada and whole lot of gifts!

Martha Martinez - Copywriter
Eddie Rodriguez - Account Service
Maureen O'Donoghue - Creative Director
Cory Basso - Group VP Marketing & Advertising
The Richards Group, Sugar Films - Director